How to craft your Brand Story and build a personal brand.

What makes a story great? Why do we connect with the characters in them? Why do they remain special to us? In this clip from one of his Adobe MAX 2022 talks, Chris breaks down three elements that every story, including yours, needs to be great to build a story brand the people and customers remember.

Using Marvel's Spiderman as an example, Chris takes us on a journey to recognize why certain stories are powerful, and how to make your own story just as powerful.

1. Origin story
2. Defining moment
3. Having transformed

Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
[ Ссылка ]

🚀 Futur Accelerator
The step-by-step blueprint and coaching program designed to get your creative business off the ground:
[ Ссылка ]

🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
[ Ссылка ]

✍️ Other Courses, Templates, and Tools:
[ Ссылка ]

🎙 The Futur Podcast:
[ Ссылка ]

Recommended books, tools, music, resources, typefaces & more:
[ Ссылка ]

Music by Epidemic Sound:
[ Ссылка ]

Shorts Playlist:
[ Ссылка ]

==

We love getting your letters. Send them here:
The Futur c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404

*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

—
Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Rodrigo Tasca, Richy Ramirez, Stewart Schuster
Futur Theme Music: Adam Sanborne [ Ссылка ]
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic

00:00 Framework
01:11 Defining Moments
03:25 What's Your Story?
04:12 How it works

свернуть