At Ralph Lauren’s Fifth Ave. store in Manhattan, customers in the fitting rooms are greeted with a smart mirror that can instantly identify all the items they’ve brought in to try on. The mirrors, powered by retail tech company Oak Labs, are helping to link the in-store customer experience with a digital one, and also giving retailers access to more consumer data. “It’s a misconception that online collects data better than physical retail,” said Oak Labs CEO Healey Cypher. Since installing the mirrors in November, Ralph Lauren has seen an engagement rate of 90 percent.
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