Use forms or form handlers on your website and landing pages to collect information about visitors and turn anonymous visitors into identified prospects. Pardot forms and form handlers are different, and you might need help deciding which to use. Pardot forms are designed and managed completely in Pardot. Form handlers connect Pardot to your external forms so you can funnel prospect information into Pardot. Use Pardot’s Form Wizard to create a customized form in seconds. Or you can use your existing forms, by using form handlers.

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