What are the growth tactics behind the world’s largest and fastest growing newsletters?
Think Codie Sanchez, Sahil Bloom and The Hustle.
We asked Matt McGarry, the mastermind behind them all.
Matt McGarry is the founder of Newsletter Operator and GrowLetter. He’s worked with the world’s leading creators and brands, from Sahil Bloom to The Hustle, to help them grow their email lists.
In this episode of Creators on Air, Matt McGarry joins us to discuss how to accelerate your newsletter growth, connect to your audience, and build a newsletter landing page that converts.
In this episode we discussed:
01:49 - When and How to Start Paid Acquisition
05:06 - Optimizing Your Newsletter Ad Campaigns
06:25 - Conversion Campaigns
07:29 - Evergreen Campaigns
08:31 - From Attention to Subscription
09:11 - Pre Call-to-Actions
11:54 - Write, Grow & Sell
12:47 - Treat your Newsletter as a Newspaper or Magazine
15:01 - The Important of Read Time
15:43 - Personal Newsletter Vs Branded Newsletter
16:51 - How a Thank You Page Can Help to Grow the Newsletter
19:25 - Maximizing Sponsorship Revenue
21:35 - Understanding the Power of Sponsorship
22:50 - Landing Pages
25:02 - How Good Email Newsletter Design Can Improve Engagement
25:52 - Being Different Vs Being Better
27:08 - Landing Page, Open Rate and Click Through Rate
28:39 - How to Improve Open Rate and Click Rate
31:49 - The Most Common Mistakes that Creators Do
32:-54 - Quick Fire Questions
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