What exactly is a raving fan? A raving fan is a customer that is so happy with your service, that they go out of their way to tell everyone they know about your company. They will voluntarily leave you 5-star reviews online on more than one review site. They will be more than happy to be a reference or give you a video testimonial. Every time they move they won’t get quotes, they will call you directly. That’s why the goal of every move should be to create raving fans.

Not only does it feel great to provide excellent service and get praise from your customers, it’s also highly profitable. Every customer that you procure through your marketing efforts has a cost associated with it. It’s called your marketing acquisition cost.

That acquisition cost is eating into your profits. So how do you lower your overall marketing acquisition cost for your company? You create raving fans!

Raving fans will turn into repeat and referal customers. Meaning they will use you again next time they move and also refer you to other people who will move with you. Repeat and referral customers have a marketing acquisition cost of $0!

The more repeat and referral customers you have the lower your overall marketing acquisition cost for your company will be. In other words, the percentage of your revenue you spend on marketing will decrease and your profits will go up.

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ABOUT LOUIS
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I’m Louis Massaro, author of 10 Rules of a Profitable Moving Company and founder of Moving Mastery, a mentoring, coaching, and education company dedicated to helping entrepreneurs in the moving industry increase profits by implementing proven strategies in marketing, sales, and operations.

I help entrepreneurs and business owners unlock their company’s full potential so that they can not only make more money but live a more balanced, fun and fulfilling life.

When I opened my first moving company in 2000, I was a 19-year-old kid that started by placing an ad in the yellow pages and renting a couple of trucks. At first, my office was the parking lot of the truck rental yard where I dispatched the crews out of my car. I was struggling to operate on a shoestring budget and maxed out credit cards. It was not a professional set up. When drivers and helpers came for an interview they thought it was a joke.

Although it wasn’t an easy start, every obstacle and setback were opportunities to learn. It took me a few years of making a ton of mistakes and constantly saying to myself “there’s got to be a better way to do this” before I really developed a solid process and system.

I finally mastered a system for running a very profitable moving & storage company, while also discovering how to have balance in my life and not work crazy hours. I took that system and started opening up several offices in cities throughout the US where we sold over $20 Million per year in moves.

I’ve also taught and continue to teach my system to others. My students have gone on to build their own multi-million dollar moving companies. They continue to thrive and profit while they are able to spend more time with family and doing the things they love in life.

I’m blessed to have had some tremendous success in the moving industry, building a nationwide company from scratch that provided a great service to tens of thousands customers each year. After 16 years in business, I’m fortunate to be able to have sold my companies and enjoy the fruits of my labor.

I’m passionate about helping entrepreneurs avoid unnecessary struggles and stresses while becoming more profitable in their business and happier in their lives! I hope that the free information on this site provides you with great value and look forward to meeting you some day.

Meet me at LouisMassaro.com

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