In this video, delve into the world of Digital PR, its relevance in today's SEO world, and how it serves as a powerful link-building strategy. Uncover the secrets of pitching stories to local newspapers and discover real campaign success stories. If you're looking to enhance your brand's online presence and climb the SERP ladder, this is the video for you!
0:00 - Introduction to Digital PR and its importance.
0:12 - Crafting the perfect pitch to publications.
0:36 - Doing the legwork for journalists.
0:40 - The secret to pitching local newspapers.
0:58 - Revenue models of local newspapers.
1:13 - "Trust Me I'm Lying" by Ryan Holiday and trading up the PR ladder.
1:55 - Crafting a compelling story.
2:07 - The elements of a good story.
2:55 - Differences between PR and traditional link building.
3:22 - Balancing between digital PR and outreach link-building.
3:49 - Incorporating Digital PR in our link-building agency.
4:17 - Benefits of high-ranking news articles.
4:30 - Making it easy for journalists.
4:55 - The power of local news sites.
5:10 - Leveraging previous coverage for pitching.
5:16 - Practical campaign example: Commercial property in Sussex.
6:04 - Importance of relevance in link-building.
6:18 - Another campaign example: Home brewing niche.
6:33 - Optimizing media pitches for the future.
