Most brands trigger automated review requests from software such as Reviews.io, Okendo or Yotpo to generate social proof. There is nothing wrong with this technique, but after you’ve hit 5,000 5-star reviews, how many more do you need to validate your product and how much of an impact will it make on revenue in testing to generate more?

And while qualitative feedback continues to be important, you may want to consider adding another source of reviews to bolster your store: Google Business Reviews.

Why are Google Business Reviews Important?

Yotpo, Okendo and Reviews.io are great starting points, but it’s hard to beat the authority that Google carries in the minds of consumers.

In addition to its brand authority, Google Business Reviews have some interesting secondary benefits as well, such as boosting SEO efforts.

And if you have an offline brick-and-mortar establishment, this can be an incredibly effective technique for promoting your local presence.

Here are some quick and effective ways to generate more positive reviews for your Google Business listing: [ Ссылка ]

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