Concepts creative director Deon Point's sneaker journey began with his first pair of Sky Jordans and carried him all the way to his creation of the Concepts x Nike SB Dunk Low Lobster series. From the Air Jordan 1 Retro 'Igloo' gifted to him by James Whitner and Frank Cooke to his brand new Friends & Family edition 'White Lobster,' Point ranks his top five sneakers of all time and breaks down the story behind his 'Lobsters' link up with Nike.

00:00 "I hate seafood"
00:20 Sneaker Journey
01:45 Concepts
03:14 Nike SB Dunk Low 'Stussy Cherry'
03:47 Stockroom Start
04:02 The Collabs
04:21 The Worst Shoe
04:34 Top Five
07:02 The Lobsters

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