This week (updated: recently) Leica announced that it's putting the iconic & legendary Leica M6 rangefinder film camera back into production. This is a hugely exciting announcement for film photographers, but it has the potential to have a big impact on the photography industry. In this video I break down the why!
**CHAPTERS**
00:00 Photos taken on my Leica M6 this summer here in NYC
01:41 Why do we care about the new Leica M6
02:14 Leica M6 Quality & Craftsmanship
03:08 The History & Legacy of Leica and Why That Matters Today
04:21 Form Factor & Simplicity
05:06 The Rangefinder Advantage
06:07 Leica M6 Iconic Design & Beauty
06:56 Impact of Bringing back the Leica M6
07:20 Impact 1: The Megapixel Race is OVER
07:44 Impact 2: Brand Loyalty Matters
08:39 Impact 3: Quality over Quantity
10:16 Impact 4: Long Live Film
11:15 It's a Business Move
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Return of the Leica M6 & WHY IT MATTERS
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