Explore the intricate balance between UX design and engineering in the development of customer-focused products. Adrian Trenaman, Engineering Director at Google, delves into the crucial role of engineering in aligning with UX to create products that truly resonate with customers. Gain insights into the collaborative processes, challenges, and strategies that bridge the gap between technical engineering solutions and user-centric design.

Introduction to UX and Engineering Collaboration:
* The synergy between UX design and engineering in product development.
* Understanding the customer-centric approach in product teams.
* The importance of engineering in creating user-focused solutions.

Strategies for Collaborative Development:
* Techniques for effective collaboration between UX designers and engineers.
* The role of cross-functional communication in product innovation.
* Balancing technical feasibility with user experience in product design.

Challenges in Engineering and UX Alignment:
* Common challenges in aligning engineering efforts with UX goals.
* Strategies for resolving conflicts between design and technical perspectives.

Benefits of a Balanced Approach:
* The advantages of integrating engineering and UX for customer-centric products.
* Case studies showcasing successful UX-engineering collaborations.

In this session at UXDX, Adrian Trenaman emphasises the value of uniting engineering prowess with UX design to enhance product relevance and customer satisfaction. He encourages professionals in both fields to embrace this collaborative approach for superior product outcomes.

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#Engineering #UXDesign #ProductDevelopment #CustomerCentricity #Collaboration #Innovation #TechSolutions #UserExperience #ProductTeams #Google

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