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Title: Business Nightmares - Hoover's Free Flights Fiasco
Brand: Hoover
Media: TV Documentary
Year: 2011
Country: UK
A BBC programme about Business Nightmares presented by Evan Davis. In this clip we follow the story when Hoover decided to offer free flights abroad with every purchase, its appliances became the wedding gift of choice and the company was overwhelmed by demand it couldn't meet.
With a full-scale customer revolt and multimillion-pound losses, the European branch of Hoover was eventually sold and its British factories closed.
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