What is lead generation? How do you nurture your leads effectively?
⮞ Set up email campaigns, mail sequences which give information periodically to your target audiences.
⮞ Have a lead generation machine which filters your leads and collects email ids of your potential audience.
⮞ Set up an email responder/marketing automation tool. (Have a good hook & subject line, valuable content).
Example: Active Campaign, Mail Chimp
⮞ Do not directly sell in your mails.
⮞ Provide value 🠞 Build trust 🠞 Convert your leads into a customer.
⮞ Have an organized system to nurture your lead.
How to build value?
⮞ Invite them to attend a webinar, a free strategy session.
⮞ Give them a free e-book, blogs.
⮞ Create and send content that will address your target audience’s problems while simultaneously providing value.
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Vinodh Ramakannan is a marketer, business enabler, entrepreneur, and Chairman of Spinta Digital, a modern-day marketing agency. His passions include helping entrepreneurs build their business into a powerful and profitable brand And has helped many entrepreneurs achieve their business goals. While he has worked with some of the top Fortune 500 companies in building their sales pipelines, he has also worked with many startups in guiding their business initiatives to be a successful venture.
He successfully runs his agency across 3 countries; India, the US, and the UK, and caters to clients from 12 countries. He is an expert in building funnels, creating value ladders, implementing automation, integrating technology stacks to handle marketing seamlessly and effectively.
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