Matteo Franceschetti is the founder of Eight Sleep, the sleep fitness company at the forefront of sleep tech.

They’ve raised more than $70mil, came out of Y Combinator, and are one of the leading companies at the forefront of sleep technology.

Time magazine named their product one of the best inventions of 2018 + 2019.

🧠 WHAT YOU'LL LEARN:

– how they're using AI + machine learning to improve sleep
– the challenges of building hardware + software (smart mattress)
– unit economics you should think about when launching a DTC brand
– future plans to control oxygen levels, humidity + light to improve sleep
– balancing organic growth vs paid acquisition
– successfully partnering with influencers
– actionable ways to improve deep + REM sleep

⏳TIMESTAMPS

PART ONE:

00:00:00 Intro
00:02:10 What Is Eight Sleep?
00:03:41 Coming To America
00:07:08 4 Factors To Improve Health + Sleep
00:09:49 How To Start a DTC Company
00:11:12 Indiegogo Launch + Raising Money
00:12:14 Focusing On Thermal Regulation
00:13:17 Future Of Sleep Technology
00:15:05 Brand Partnerships
00:16:08 Using AI + Machine To Improve Sleep
00:17:09 Temperature's Impact On Sleep
00:20:21 Marketing a DTC Product
00:21:53 Organic Growth + Influencers
00:22:31 Balancing Paid Acquisition + Organic Growth
00:26:11 Reverse Engineering + Diminishing Returns
00:30:06 Measuring Word Of Mouth + 7 Touchpoints Rule
00:31:34 DTC Unit Economics
00:33:13 Peloton, Tesla + Price Sensitivity
00:36:45 Pros + Cons of Going Public

PART TWO:

00:39:49 How To Get Better Sleep
00:41:37 Stages of Sleep: Light, Deep + REM
00:43:39 Sleep's Impact On Hormones + Junk Food
00:44:49 Factors To Improve Sleep
00:48:31 Stop Your Mind Racing
00:51:26 Caffeine + Alcohol
00:53:57 3 Roles Of A CEO
00:58:02 Running A Good Board Meeting + Close

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