Facebook A/B Testing allows advertisers to test one variable at the campaign level and determine a statistically significant winner. If you're having issues with uneven rotation in your account, this could be the solution you need. We'll show you how to set up a Facebook Split Test, which variables you can test, and discuss strategies for rolling out the champion variant either manually or automatically.

0:39 - A Note About Building A/B Tests on Facebook
1:02 - Creating New Experiments to Test New Builds
2:49 - Setting Up to the A/B Test Itself for a New Build
3:28 - Choosing a Variable for Your Facebook Ads A/B Test
4:10 - Determining A/B Test Settings, Choosing KPIs, and Scheduling
8:35 - How to Review Your A/B Test Performance in the Interface & Experiments Tab
10:01 - Setting Up an A/B Test Against an Existing Campaign Component
12:19 - Creating Facebook Ads A/B Tests with Only Existing Components

#facebookadsabtesting #facebooksplittesting #facebookabtesting
--
Have a topic you want the Paid Media Pros to breakdown?
Let us know in the comments below!

CHECK OUT OUR AFFILIATES:
Unbounce - [ Ссылка ]
Instapage - [ Ссылка ]
Supermetrics - [ Ссылка ]
TubeBuddy - [ Ссылка ]
Canva - [ Ссылка ]

Find more about the Paid Media Pros here:

Website: [ Ссылка ]
Merch: [ Ссылка ]
Facebook: [ Ссылка ]
Instagram: [ Ссылка ]
Twitter: [ Ссылка ]

свернуть