Starting in the 80s, the Absolut Vodka advertisement campaign was one of the most creative ever, to the point where the magazine ads became collectible and start to appear on EBay.
People where ready to pay tens and hundreds of dollars for a magazine ads, that is for a single teared page of magazine.
There were ads created for cities, personalites, sport, artists, events
and even spoof ads to denounce the bad effects of alcool consommation, such as alcoolism, health issues and DWI.
On one hand the campaign is historic, on the other hand it is always sad to see so much creativity being sold to commercialisation of a dangerous product.
Inscredible as it sound, many of the Absolut ads collectors never ever bought a single bottle of vodka.
So, like the thousands of collector that were able to see beauty in the art without drinking, I invite you to see beauty in the life without alcool.
#MemoryHistory #shorts #art #food #publicity

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