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How Zepto from became a $1,000,000,000 Startup? Zepto Case Study
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This created an uneasiness in the minds of Aadit and Kaivalya as they had encountered a major problem and a potential business opportunity.
As there were no better alternative available for faster delivery and the entire grocery delivery space in India was dominated by only two players i.e. Big Basket and Grofers, they planned on creating a grocery delivery startup, to serve their own needs, as well as the needs of millions of consumers like them who wanted faster delivery of groceries.
Instead of focusing on giving more and more discounts to attract more and more customers, Aadit and Kaivalya planned on delivering the groceries on the same day itself, and that was how KiranaKart was launched, a startup which promised same day delivery of groceries and other essentials.
When Aadit and Kaivalya started receiving orders for groceries and dispatched them for delivery on the same day, some orders were delivered faster than the others because the location of the customer was much closer to the store.
This process continued for sometime, and after a couple of months, Aadit and Kaivalya were able to bring down the delivery time under 1 hour with a couple of million dollars in revenue and a clear product market fit.
Now here comes the turning point.
When Aadit and Kaivalya started checking out the data regarding orders, retention, repeatition etc., they noticed something about consumer behaviour, which was so unique and so new, that it made them drop out of Stanford to go all in on their startup.
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