After the initial Budweiser "Frog" ads generated great interest, new creatures began making appearances in the swamp. Beginning at Super Bowl XXXII, two wisecracking chameleons who spoke with Brooklyn accents made their debut. Louie was irritated by the frogs' incessant croaking, and jealous of their success, while Frankie was his more rational, even-tempered friend. Frankie apparently socialized with the frogs and was puzzled by Louie's animosity towards them.
Later installments in the series documented Louie's enlisting the assistance of an inept ferret hit man to kill the frogs.
The Budweiser Lizards later displaced the frogs entirely and continued appearing in television and radio advertisements into the early 2000s.
