Getting people to visit your profile but they're choosing not to follow?
You probably haven't been able to attract them with your bio.
Instagram is a social platform, therefore people are used to seeing bios which are very casual or descriptive of the content to expect on the profile. But when it comes to artist profiles, for some reason a different approach is taken and the bio become an opportunity to advertise something that you have to sell, whether it's music, merch or tour dates.
This doesn't make sense, as the bio is only read by those who aren't already following you, once people are following you they probably won't read your bio again, so why would you advertise to people who aren't following you?
Instead, you need to use your Instagram bio to give that potential follower the extra push in to clicking the follow button, whether that's by being funny, describing the kind of content they expect to see or describing some form of theme or challenge.
Once you've nailed your bio, you'll find the number of followers you receive per profile visit will dramatically increase so you can start engaging those fans and get them streaming your music.
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We're a music marketing agency, working to ensure artists across the globe can promote their music effectively, securing fans, streams and followers. Learn how to grow your fanbase with modern marketing techniques used daily for artists at all levels in their career. Whether you're just about to release your debut song or you're a charting major label artist, our tips ensure every artist can get their music the exposure it deserves.
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