Coca-Cola dominates the global soft drink market due to effective marketing, distribution, branding, and diversified product lines. The company's ability to adapt to changing market conditions and consumer preferences has also contributed to its success. Although facing criticism for plastic waste and operations in water-stressed regions, Coca-Cola has announced initiatives to address these issues. Despite challenges, Coca-Cola remains a leader in the global beverage industry, with the market predicted to reach $1.4 trillion by 2027.
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