In episode 79 of the TBD Podcast, Garrett is joined by Santiago Corrada, President and CEO of Visit Tampa Bay, to explore the pivotal role of the tourism industry in shaping the economic landscape of Tampa Bay. Santiago provides an in-depth analysis of several successful marketing campaigns spearheaded by Visit Tampa Bay, which have notably enhanced revenue streams for the region's hotels, restaurants, and attractions. Join us as Santiago delves into the broad impacts of tourism on the local community and discusses the factors driving the surge in visitors to Tampa.

Santiago C. Corrada officially began his position as President and Chief Executive Officer of Visit Tampa Bay in May of 2013 where he is responsible for providing oversight of all agency activities, managing day-to-day operations, and assuring a smoothly functioning, efficient organization. He serves as main spokesperson for the tourism and hospitality industry; ensures stakeholders coordinated efforts in collaboratively increasing visitation to the destination while maintaining open lines of communication with all industry stakeholders. Corrada coordinates effective marketing and sales strategies ensuring maximum return on investment – so much so, that Visit Tampa Bay has received numerous marketing and public relations awards over the past decade, most recently bringing home four HSMAI Adrian Awards, these awards honor excellence in travel marketing. In addition, the industry is currently celebrating three consecutive record-breaking bed tax collection years.

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0:00:00 - Intro
0:00:54 - The Tom Brady Story
0:01:27 - Marketing Tampa to Northern States
0:03:45 - The economic impact of hosting a Super Bowl
0:04:50 - Why cities should market themselves
0:09:29 - How to know if city ads are working
0:17:07 - The Importance of Tourism
0:27:30 - Why are people moving to Tampa
0:29:53 - The History of Visit Tampa Bay
0:40:40 - Outsiders are key to Tampa development
0:46:51 - Finding Tampa’s Identity
0:54:15 - Expanding the convention center
1:03:00 - Partnering with other cities
1:09:09 - What does Tampa need to focus on to continue growing
1:24:14 - Outro

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