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💡 Melisa Vong's here to share the five essential things to know before starting your Amazon store:

1. Understand Your Numbers:
- Know the costs associated with your product, including production, labeling, and packaging.
- Educate yourself on Amazon seller fees, such as referral fees, pick and pack fees, and storage costs.
- Consider additional expenses like marketing and personnel costs.

2. Test and Inspect Your Product:
- Ensure product quality by testing and inspecting it thoroughly.
- Address any issues early to avoid potential headaches, delays, and additional expenses.
- Your attention to detail can save you time, money, and customer satisfaction.

3. Protect Yourself Legally:
- Trademark your brand and copyright your images to prevent unauthorized use.
- Secure liability insurance to safeguard against potential legal issues.
- These measures provide protection, enhance brand recognition, and facilitate access to Amazon's brand registry.

4. Build Relationships:
- Foster relationships with suppliers, employees, contractors, and other stakeholders.
- Strong connections can lead to better terms, pricing, and overall business outcomes.
- Collaboration makes the entrepreneurial journey more enjoyable and productive.

5. Embrace Flexibility and Persistence:
- Recognize that success on Amazon requires adaptability and persistence.
- Whether aiming for modest earnings or scaling to a multimillion-dollar brand, Amazon offers opportunities for growth.
- Small businesses can compete effectively alongside established brands, leveraging agility and responsiveness to market changes.

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