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What is brand positioning? Brand positioning is the best marketing strategy that allows you to be perceived differently and unique from the audience you want to serve.
It puts your Brand inside your potential client's mind in a specific position of dominance, where the buying decision takes place.
These are 3 steps to position your company: choose a category, identify where your competition is positioned, and find a different way to set your company for the same category or create a new one.
Do not forget that Brand Positioning guides all your marketing efforts.
Let me know what you think about it.
Comment below or send me a message if you have any questions.
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🟢 Brand Positioning 101 🟢
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