I hope the topic you picked yesterday has your wheels turning with excitement. Remember, if you’re not excited when creating the content, what kind of reaction can we expect when our learners watch it?

For Day 2 of the Creating Your First L&D TikTok Challenge, we’ll focus on scripting your first TikTok video. Today’s goal is to help you create a structure for your videos that will keep your viewers engaged and make them want to take action.

If you’re looking for a magic formula, this is probably as close as possible! So pull out your pen and construct your script with these 3 crucial parts:

Part 1: Hook
Your hook should be attention-grabbing and make people want to watch your video.

Pro Tip! Use the pain points and challenges that you brainstormed yesterday as your hook - this is a great way to capture your learner’s attention and get them interested in your video.

Part 2: Content
Your content should be informative, engaging, and easy to understand.

Pro Tip! Write your content in short sentences - it's important to keep it short and to the point on TikTok. Aim for 3-5 sentences maximum.

Part 3: Call to Action
Your CTA should be clear and concise, so learners know exactly what to do after they watch your video.

Pro Tip! Be specific and don’t try to squeeze in multiple calls to action. Your CTA can be anything from visiting a website to signing up for a course.

Bonus: Use the TikTok Video Storyboard resource to help you organize your ideas. This structure will help you create a clear and cohesive script that will make it easier to film your video later on. View the Video Storyboard here: [ Ссылка ]

By the end of Day 2, you should have a clear script for your first TikTok video that follows the Hook, Content, and Call to Action format and is organized using the TikTok Video Storyboard resource. This will set you up for success as you move on to filming and editing your video in the following days.

Not sure where to begin? Schedule a call with our team here: [ Ссылка ]

Join our free Facebook Group: Freelance Learning & Development Network - [ Ссылка ]

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