(23 May 2005)
London and Lewes, Sussex, UK - 11 May 2005
1. WEEE Man sculpture with River Thames in foreground
2. Pan Up WEEE MAN
3. WEEE Man face
4. Child with mother pointing at sculpture
5. Various elements of sculpture
6. SOUNDBITE: (English) Rob Holdway,RSA WEEE Man, Project Director "The RSA WEEE Man is 24 foot..."
7. Various Land Fill site (Lewes, Sussex)
8. Fridge compressor being hit with hammer
9. Fridge compressor being dislodged
10. Fridge compressor being drained of CFCs
11. SOUNDBITE: (English) Mark Hadley Director, Reco-Vie Recycling Limited " The first stage....."
12. Pan of computers and printers waiting to be recycled
13. Various of crane filling shredder with computer items
14. Shredded computer waste
15. Various skip filling with shredded computer waste
16. SOUNDBITE : (English) Mark Hadley Director, Reco-Vie Recycling Limited: "For most categories..."
17. Forklift in warehouse with fridges
18. Shredded fridge on conveyor belt
19. Shredded fridge lands in skip
20. SOUNDBITE : (English) Mark Hadley Director, Reco-Vie Recycling Limited: "think it is going to be a big..."
21. Various WEEE Man sculpture
SUGGESTED LEAD-IN:
Waste Electrical and Electronic Equipment, otherwise known as WEEE, is the fastest growing waste type in the European Union.
To highlight the growing problem, a striking seven metre humanoid-like sculpture named WEEE Man has been erected, overlooking the Thames river in London.
It is hoped that passer-bys struck by the imposing structure, which is composed from items of electronic household waste, will begin to question their own usage and disposal of everyday goods.
The project also aims to highlight new European laws governing electrical and electronic waste that will soon come into force in the UK.
VOICE-OVER:
The hulking three-ton statue may look like it has been designed for the set of a futuristic movie, but despite his android like appearance, WEEE man is built entirely from typical electrical and electronic waste.
His purpose is to illustrate what the average UK citizen throws away in electrical or electronic waste in their lifetime.
WEEE man's anatomy includes five fridges, 12 kettles, 35 mobile phones as well as numerous computers, washing machines and vacuum cleaners.
The sculpture was commissioned by the Royal Society of Arts and designed by Paul Bonomini.
Its purpose is to encourage the British public, retailers and manufacturers to think carefully about waste reduction and the consequences of the throw-away attitude common in consumer societies.
SOUNDBITE : (English)
'' The RSA WEEE Man is 24 foot high and 3.3 tons and this represents the amount of electronic waste that you will dispose of in your lifetime, most of which currently goes to landfill. So we want to raise your awareness and change your attitude to the disposing of electronic waste and increase the re-use and recycling.''
SUPER CAPTION: Robert Holdway, RSA WEEE Man, Project Director
By early 2006, British consumers and retailers will be forced to think about the correct disposal of electronic waste, as the implementation of an EU Directive comes into force.
In January 2003 the EU published the Waste Electronic and Electrical Equipment (WEEE) Directive.
The aim of the new legislation is to reduce the amount of electrical waste going to landfill, and to encourage recycling and re-use.
At present about 90% of Europe's WEEE waste goes into land fill.
UPSOUND : hammer banging washing machine
At this plant in Sussex old and abandoned fridges and freezers are completely taken apart and shredded.
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