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Data retention is a critical aspect of data management, especially in today's data privacy landscape. By adjusting the data retention setting in Google Analytics 4 (GA4), you can align data storage with your specific business requirements and comply with relevant data privacy regulations. In this tutorial, we'll show you how to change the data retention setting in GA4, giving you the flexibility to manage your data in a way that suits your needs.
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The blog post version of this video can be found here - [ Ссылка ]
