The Alfa Romeo logo features a red cross on a white background, with a serpent or dragon swallowing a human figure at the bottom. The red cross and white background are the symbol of Milan, where the company was founded, while the serpent/dragon is believed to represent the House of Visconti, one of the oldest Italian dynasties. The human figure is thought to be a reference to the famous knight of the Visconti family, Count Francesco Baracca, whose symbol was a prancing horse. The logo therefore symbolizes the intersection of Milanese and Visconti heritage, combined with the speed and agility of the horse, which reflects the performance and style of Alfa Romeo cars.

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