This week, Raj and Tyler pull up a cold email from Raj's inbox and walk through what works (and what doesn't work). Get actionable tips on how to personalize your cold emails, and learn why it's okay to break the rules sometimes!

Inside the episode:
-- How to be specific and create familiarity with your cold email
-- How to tie the body of your cold email in with your intro (read: don't bait and switch!)
-- Why qualitative ROI trumps quantitative ROI

Key insights

💡 Personalization is key in cold emails, and a specific opening sentence can make a significant impact in grabbing the recipient's attention.

💡 The use of behavior-based personalization in cold emails can create familiarity and increase the chances of a positive response.

🎯 Tying the main part of an email to the introduction is crucial for creating relevance and curiosity in cold outreach.

💡 Personalization in cold emails can make the message feel genuine and show that the sender took the time to write it, rather than just copying and pasting a generic message.

📝 Hyperpersonalize your email by mentioning an individual at the company who has the same role as the prospect and has benefited from your solution.

📧 Personalizing the email and making it relevant to the recipient's interests and pain points can significantly increase the chances of getting a response."

Skip through the funnel:

0:00 Intro
0:41 Top Funnel - The first line
3:02 Middle Funnel - The body of the email
5:04 Bottom Funnel - Proof points
7:03 The Close

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