With the announcement of the Helpful Content Update, we dive deep into what it is, how it might affect your SEO strategy, and what are some of the takes in the SEO industry.

What are some of the most frequent issues that News SEO publishers run into?

In this week’s episode, we cover SEO for Black Friday in the context of the recession, and last month's Rankable Podcast Episodes. 

Also:

• A free new course on optimizing location pages
• A tool for extracting entities from your content
• Fundamentals of a site migration for SEO

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Host: Garrett Sussman | Demand Generation Manager at iPullrank
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Links from the weekly recap:

Google Updates

What creators should know about Google's helpful content update
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Google’s Helpful Content Algorithm Update: Hypotheses from 23 Years of SEO Experience - Wil Reynolds
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Google’s Helpful Content Update Introduces A New Site-wide Ranking Signal Targeting “Search engine-first Content”, and It’s Always Running - Glenn Gabe
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More content by people, for people in Search - Danny Sullivan
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New ways we're helping you find high-quality information - Google
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Google Fixes Search Console Bug Labeling Pages As Indexed When Not Indexed - Barry Schwartz
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General SEO:

The Most Common SEO Issues for News Publishers - Barry Adams
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Listen to Shelby Blackley and Jessie Willms’ Rankable Interview for more News SEO insight.
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Does Adding Product Descriptions above the fold Improve SEO? - Elizabeth Samuel
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Black Friday SEO and the Recession (And what you should have started yesterday)
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New Academy Course: How to Optimize Location Pages - Claire Carlile
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Technical SEO Articles:

The fundamentals of site migrations for SEO - Wix - Chris Green
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Tools/Features:

Extracting all entities a site ranks for - Lee Foot [ Ссылка ]

Rankable:
Did you miss all of the awesome Rankable Podcast Episodes that we published while Garrett was out on parental leave?
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