Inspired by electrical engineer Nikola Tesla, Mate Rimac, CEO of electric supercar company Rimac Automobili, is helping to drive a revolution in the automotive sector. In conversation with Didier Bonnet, Professor of Strategy and Digital Transformation, he discusses driving the electrification of the auto industry.

0:00 🏎️ Introduction to Mate Rimac and Rimac Automobili

2:17 🌟 Mate's Heroes: Nikola Tesla, Christian von Koenigsegg, and Horacio Pagani

5:07 ⚡ Building an Electric Race Car

10:17 💵 Richard Hammond Crashes a $1 Million Rimac Concept One

16:56 🇭🇷 Learning the Hard Way: Growing an Automotive Manufacturer in Croatia

19:32 📈 On the Pathway to Success: Rimac Automobili's Trajectory

22:34 🌱 Driving Sustainability

24:28 🚖 Rimac on Robotaxi's

26:27 🚘 Future Growth in the Auto Industry

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About The Interview series: In conversation with IMD Professors, senior executives and corporate innovators talk about a wide range of topics, such as ethics, leadership, management, and sustainability, while sharing best practices and lessons learned.

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