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0:12 How to get Pinterest followers for your business
0:56 Pinterest strategies

You may already be a fan of Pinterest in your personal life, enjoying the pretty photos and getting plenty of DIY inspiration from the platform. You’ve also probably realized its power as a visual search engine that can be used to grow your business. Though Pinterest for business is different from Pinterest for personal use, it’s still user-friendly.

By having a firm grasp on how to use Pinterest for business, you’ll be well on your way to giving a boost to your bottom line. If you’re exploring how to use Pinterest as part of your marketing efforts, but you’re not sure where to start, we'll walk you through a few strategies to boost your Pinterest followers.

Create compelling original images
Pinterest is a highly visual platform. If you don’t pin eye-catching images, you’re limiting your promotional opportunities. To boost your repins, post original imagery like photographs and infographics. So, before adding photos to Pinterest, ask yourself whether the image you intend to pin is engaging and interesting.

Write captivating pin descriptions
A strong image on Pinterest isn’t enough — you need a great description to match. Pinterest advises that you use complete sentences, relevant keywords, and a call-to-action (CTA). In your CTA, feature action verbs such as see, shop, find and buy, so your visitors know what you want them to do next.

Use keywords and hashtags
You’ll want to include both keywords and relevant search terms. If you need some help with this, use Pinterest’s search tool for details on the top searches and most relevant keywords.

And while you are optimizing your descriptions, don’t overlook your images. Optimize the alt text of your images and your profile to further increase the chances of your content being found.

Add social sharing icons to your website
Once a Pinterest user has pinned your content, their followers will get to see it, helping to give your pin a wider reach and gain more impressions, and hopefully getting you more Pinterest followers.

Cross-promote pins in your other content
Repurpose recent Pinterest links in your newsletters, on an IG story, or tweet. Doing that, along with a strong CTA, gives you the best chance at as many eyeballs on your content as possible

Follow your competitor’s followers
To further increase your followers, you must share content that will interest them. You can do this by looking at what your content competitors are sharing and what is gaining the most interest. The more repins it has, the more likely it is to resonate with your audience.

Given that Pinners are in the “buying mindset” when they are on the social media platform, Pinterest is vital to your business’s social media strategy.

On the surface, creating and maintaining a Pinterest for business account is a fun exercise in visual creativity. However, you also have to be willing to put in the hard work to optimize your content and ensure that your audience is growing and interacting with your Pins.

Of course, if you follow these Pinterest for business tips, you’ll reap the rewards of your hard work. Just don’t forget that the work doesn’t end once you start getting traction: maintaining your Pinterest account is an ongoing process.

It’s not enough to pin. You need to promote your best Pins, respond to Pinners when they engage with you, maintain and update your boards and measure your performance to fully access the potential of the highly-visual platform.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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