Air New Zealand has set out to take passengers on a flight of fantasy in its latest in-flight safety video, enlisting hobbits, orcs and elves to urge passengers to fasten their seatbelts.

The Hobbit-themed video, a tie-in with Peter Jackson's upcoming movie "The Hobbit: An Unexpected Journey", features special effects from the director's Weta Workshop, including a digital Gollum pointing out airplane safety lights.

Jackson makes a cameo in the four-and-a-half minute clip before disappearing when he puts on the "precious" ring, which was at the centre of the quest in his Oscar-winning "Lord of the Rings" trilogy.

The video also includes appearances by Mike and Royd Tolkien, great-grandsons of "The Hobbit" and "Lord of the Rings" author J.R.R. Tolkien.

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