For over 20 years, Jon Thoday's Avalon Group has represented some of the biggest names in British entertainment. It is behind hit TV shows such as Harry Hill's TV Burp and Not Going Out, as well as being agent for on-screen faces from Fiona Bruce to Al Murray. Thoday helped David Baddiel and Rob Newman turn comedy into "the new rock 'n' roll" with their arena gig in 1992, and scored over 10 million viewers for a TV chat show with Frank Skinner. In this Richard Dunn Memorial Interview, talking to David Liddiment, Thoday will discuss his career to date, and the challenges facing showbiz on TV.

Session from the annual MediaGuardian Edinburgh International Television Festival

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