Time magazine ran a story on the store featured in this commercial:
...At first the Rosenbergs thought that by limiting their customers to union members, they could sell low and avoid hassles with manufacturers. But JGE's advertising has riled competitors and brought it into conflict with anachronistic Fair Trade laws, which keep prices up by authorizing manufacturers to set minimum retail costs for their products. General Electric, Sony and other major appliance makers will not deal with JGE because it sells well below the fixed price. Thus the brothers are forced to buy where they can—through cooperatives or from friendly wholesalers and distributors. "We get up a little earlier, and we find the stuff," says Charlie. When Panasonic sued JGE for fracturing the Fair Trade laws, Jerry refused to pay a fine, salivating at the thought of how much JGE's good will and sales would be buoyed if he were dragged off to jail for cutting prices. Panasonic saw the same sort of result and let the matter drop. In a recent counterattack, Jerry hired a clutch of scantily clad models—at $25 an hour—to parade before New York's city hall chanting: "Make GE stop hurting our Jerry!" ...
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Later, after the appliance store failed, the owner hosted a disco TV show:
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More on the store at:
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The commercials on this video aired on WOR, New York City, October 9, 1974
