Orange's new ad concerning the digital revolution for the renaming of the communication group, from "France Telecom" to "Orange".
LLLLLITL - Advertising, marketing, creativity : [ Ссылка ]

It makes the link between today and tomorrow, between France Telecom and Orange. And beyond that, it focuses on the relationship of broader and stronger way: the link between generations, between the individual and society, between technology and uses.

"The digital revolution is underway.
We'll always keep you connected with what matters to you."
"Today changes with Orange."


ORANGE
Communication and brand executive director: Béatrice Mandine
Brand director: Thierry Marigny - Directeur de la Marque
Advertising and sponsoring director: Florence Njamfa
In charge of advertising and media: Anne Imbert

AGENCY - MARCEL (PUBLICIS)
CCO Marcel (Chief Creative Officer): Anne de Maupeou
Executive Creative Director: Steve O'Leary
Account Managers: Cécile Lejeune, Candice Corre, Andrei Cojocaru, Philippe Martin Davies

PRODUCTION - WAM (PUBLICIS)
TV Production: Pierre Marcus, Patrick Pauwels
Sound Producer: Matthieu Sibony, Sylvain Rety (Schmooze), Clémens Hourrière (WAM) Director: Bruno Aveillan
Company Production: Quad
Producer: Martin Coulais
Production Director: Claudia Treager
Post-production: Digital District
DOP: Bruno Aveillan
Music: Ludovico Einaudi
Length of the films: 90 sec, 60 sec, 45 sec
Media Plan: TV, Cinema, Web. In France, Europe, Africa

Release: 06.30.2013
LLLLLITL - Advertising, marketing, creativity : [ Ссылка ]

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