Most Wanted: Music - The Hybrid Music Conference - enables practical know-how transfer, enhanced networking, idea exchange and delivers new perspectives and business models for the music industry. [ Ссылка ]

Session: Potenziale & Herausforderungen von Social Video im Künstlermarketing - Q&A
Speaker: Samira Leitmannstetter, Jonas Röhrscheid

Be it hashtag challenges, short clips or choreography that invite users to imitate, music plays a central role on social video platforms. Since the ‘YeeHaw’ challenge catapulted the track ‘Old Town Road’ to the top of the charts, it has become clear that social video can help songs to achieve success. In this session, Sony Music's ‘Bold Collective’ will provide insights into the potential and challenges of social video platforms such as TikTok, IG Reels, Smule, Snapchat or Trills for musicians and labels.

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Most Wanted: Music and listen to berlin: Awards are run by the Berlin Music Commission – the music business network of Berlin on behalf of the Senate Department for Economics, Energy and Public Enterprises.

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