Hi, my name’s Cey, I’m Co-Founder at Two Fresh. Today I am going to be talking about online video marketing. So, what exactly is it? Well, like the name suggests, it is a form of marketing that uses video as its tool. Over the past five years, the use of video has grown exponentially and is set to increase even more in the years to come.

Video has always been a powerful medium for marketing, and we know this through the rise of TV adverts back in the 1950s. Now, we don’t need to rely on getting our message across through TV alone because of the multiple platforms we have available to us online and the many tools we now have available to access those online platforms. I’m talking about mobile phones, tablets, laptops, computers. These tools have played a huge role in the advancement of video marketing because watching, recording and sharing videos are key features of all these devices.

YouTube, Facebook, Instagram, and LinkedIn are some of the most popular platforms that allow us to reach our target audience using video. With 500 million to over 2 billion users on these platforms, it is a no brainer that businesses should be incorporating these tools in their marketing strategy.

So, where do you begin? First, you have to decide what you would like the video to achieve, what are your goals as a business? Do you want more leads? More exposure? Also, you need to know who your target audience is. Once you’ve figured that out then you can choose a type of video that will influence that target audience.

You could choose a promotional video or explainer animation, a vlog or interview, maybe you want to go for a testimonial video or a tutorial, there are also product videos, live streams and many more powerful solutions video can provide.

If you’re unsure of what the best approach is for your business, get in touch with us at Two Fresh. We can put together a plan of action that will reach your target market and get you started in the world of video marketing.
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