J Alvarez - "Esa Boquita" Official Performance (Vevo)

He sang in front of his schoolmates as a child, fell under the sway of reggaeton OGs such as Tego Calderone, and had a creative breakthrough while working with famed island producer DJ Nelson. Puerto Rico's J Alvarez has been on the case for a while now, and with each passing year his list of achievements grows longer. From his 2009 debut El 'Dueño Del Sistema' to this year's 'La Fama de Camina,' his place in the music has become more prominent. We caught up with him at the 2018 Latin Grammys in Las Vegas for a pair of performances that put his fiery personality front and center. Don't miss "De La Mía Personal" and "Esa Boquita."


Director: Micah Bickham
DP: Janssen Powers
Producer: Emily Louick, Contrast Films, Trae Stanley
Editor: Lika Kumoi

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