Learn how to set up a Google Tag Manager (GTM) server to improve your marketing data accuracy and enhance your website's performance.
We'll guide you through the process of provisioning a server on Google Cloud Platform, configuring it, and integrating it with Google Analytics 4.
This server-side setup helps bypass issues with consent, ad blockers, and browser protections, ensuring you get high-quality data.
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OUTLINE
00:00 - Introduction
00:23 - Setting Up GTM Server Account and Container
01:01 - Provisioning GTM Server on Google Cloud
03:20 - Configuring and Previewing GTM Server
04:04 - Deploying Server-Side Tagging
06:57 - Additional Considerations and Recommendations
08:09 - Outro
How to Set Up GTM Server-Side Tagging (2024)
Теги
GTM server setupGoogle Tag Managerserver-side taggingmarketing data controldata privacybrowser protectionsGoogle Cloud PlatformGCPtagging serverserver provisioningautomatic provisioningserver configurationCloud Run instanceGA4 tagGoogle Analytics 4client-side implementationserver-side instancecustom domaindata routingserver maintenancemanaged server servicesGCP administrationwebsite speedbetter data quality
