Many think choosing lenses is just about the ability zoom in and out. Or shooting close or wide! WRONG! "Compression" is one of the most useful, significant principles that will transform your photography and filmmaking. This video will break it down simply and visually.

I'd love to hear your comments on this video :)

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Vivida is owned by @SimeonQuarrie. The team are visual innovators, thinkers in the field of video & photo storytelling.

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