Google Play Store is loaded with millions of apps in every category and sub-categories. The competitive market is making it daunting for the apps to shine out from the rest. And, that’s where the problem arises! Ranking the app on Google Play Stores has become the biggest issue for app publishers. Wondering, how you can boost your app rankings? Well, the answer is through App Store Optimization (ASO). Yes, you read it right! ASO is a process of mobile app optimization that can help to rank the apps higher. The more your app visibility will be, the more chances of app downloads will be there. In short, App Store Optimization is a secret weapon to rank the applications.
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