In this video message, Jason from High Performance Salon Academy introduces a new technology called Salon Scale that has the potential to significantly increase salon profits. He claims that this technology has already helped salons generate anywhere from $25,000 to $150,000 in new profit, not just revenue.

Salon Scale is a software and Bluetooth scale combination that allows salon owners to accurately measure the amount of color used for each client's hair treatment. By knowing the exact cost of the color used, salon owners can then mark up the price and charge it as a separate line item on the client's ticket. This approach helps salons track the cost of color and ensures they are making a profit on each service.

Jason acknowledges that some salon owners might be hesitant to implement this strategy, but he reassures them that many other salons have successfully adopted it and seen tremendous success. He offers to provide more information about Salon Scale to anyone interested and mentions that his High Performance Salon Academy can provide further assistance in implementing this technology.

To learn more about Salon Scale, interested parties are asked to message Jason with the word "scale." He concludes by expressing confidence in the effectiveness of this approach and encourages salon owners to try it out for themselves.

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