Looking to improve your customer service? You may be weighing your options between a contact center and a call center. While both of these options sound similar, they have some key differences.

• Contact centers provide agents with helpful information ahead of each call. It pulls data from your CRM and interactions can take place through multiple channels, such as email, SMS, live chat, and chatbot.

• Call centers focus more strictly on the call side and are great for businesses with high call volume. These solutions are typically cheaper, which makes them optimal for small businesses with smaller budgets.

In this video, Tom from Nextiva will discuss more in-depth how contact and call centers work, along with the benefits of using each one.

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