Hugh Yii taps on his personal experiences in the field of experiential marketing and explores meaningful ways of communication — how we should reach out to people with more than just flashy images or catchy slogans, and instead form personal relationships and bonds with the people we encounter.
Hugh Yii is the Managing Director of Festival Square Circle Singapore, an experiential and event marketing consultant, whose award-winning projects have garnered wins at the Singapore Tourism Awards, the PRISM Awards by the Institute of Public Relations of Singapore, and one of which even holds a Guinness Book of World Records. After graduating from university in Industrial Engineering, Hugh became an entrepreneur immediately and never practised engineering.
An alumnus of Anglo-Chinese School, Hugh has been continuously contributing to the ACS family. He is currently the Chairman of the ACS Oldham Hall Management Committee and has been a befriender to hundreds of international students since 2007, offering warm hospitality and taking care of the new international students in the hostel. In addition, Hugh spends considerable amount time doing volunteer work, focusing on youth and children.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at [ Ссылка ]
