How can your business use geotargeting?

When it comes to geotargeting, there are several platforms and approaches to consider. If you’re interested in targeting potential customers in a specific country, city or zip code, you can use Google Adwords, or any other search engine pay-per-click software, to determine the location of customers. You can also target people based on historical location, meaning places someone has visited in the past. The people you’re targeting don’t necessarily have to live in the area where you’re business is—you can target ads to customers in any region that you select. For example, if you are a local bed and breakfast interested in serving ads to potential visitors in another city or state, geotargeting is a successful strategy.

At Early Express, we offer GeoMoments and other forms of targeting, including IP targeting, to help you create an effective, omni-channel marketing strategy for your business. Get in touch with us to get started on a results-driven marketing plan specifically designed for you.

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