Vroom vroom… let’s start our creative engines! Tune in with graphic designer Alex Lazaris as he comes out of his racing retirement. Over the next two days - he’ll design a motorsports-inspired logo for Lazaris Racing in Illustrator. Stick around for part two as he applies his new logo designs to mockups, collateral and more!

Guest Alex Lazaris is the Creative Director of Lazaris, an independent brand studio based in Portland: [ Ссылка ]

Host Nick Longo is the Creative Director behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more: [ Ссылка ]

Join us LIVE on Behance: [ Ссылка ]

Chapters
00:00 Start
01:15 Intro of Alex and his project/work
12:00 REviewing fonts
15:20 What is Wordmark.it
16:00 General advice from Nick about self-branding
18:20 Where to find inspiration at the start of a project
23:00 Experimenting with text to create a logo shape
35:00 Building type with shapes
54:00 Experimenting with a staggering effect
01:00:00 What to keep in mind when you approach “designing for yourself”?
01:12:00 Using the Touch Type feature
01:17:00 Using the puppet warp tool to edit type
01:20:45 Editing type with offset path
01:38:00 How to add “motion” to type
01:39:30 Creating an interesting boarder
01:42:00 Experimenting with colors

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About Adobe Creative Cloud:
Unlocking creative potential goes beyond tools – it's about cultivating inspiration, fostering innovation, and mastering artistic expression. On the Adobe Creative Cloud YouTube channel, discover stories, concepts, and trends that ignite your creativity. We are your hub for creativity, connecting you with Adobe channels for detailed tutorials and product insights.

Adobe® Creative Cloud™ brings together everything you need to create your greatest work. One membership gives you access to all Adobe professional creative desktop applications, plus new features as soon as they're available. Cloud storage ensures file access anywhere, even on mobile, streamlining concept sharing. Cloud-based services let you build websites, mobile apps, and content for any medium/device. With Behance integration, you can publish your portfolio on your own URL and plug into the world's largest creative community to get inspired, get feedback, and find new opportunities.

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Design a Stand-Out Racing Logo with Alex Lazaris - 1 of 2 | Adobe Creative Cloud
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