Thierry Tardiff, one member of a team who helped create VoteNote app for the upcoming federal elections, explains in Montreal, on Wednesday, August 5, 2015 how the creators are monetizing the data. The app has two distinctly different end-users, the voter who gets valuable info about the candidates in a selected riding as well as general voter information and the politician who can see voting trends in a selected riding. (Dave Sidaway / MONTREAL GAZETTE)

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