The environment for selling wine and spirts has changed a LOT in the last 5 years. What’s required now are new methods, new strategies and new ways of thinking. Each of the 9 tips are things winery owners and marketing teams can begin implementing immediately. These are not “warmed over” ideas but, rather, fresh, innovative thinking. Ben includes practical examples and suggestions that will have an impact on sales. If these strategies are implemented immediately, it will not take long to see an increase in sales.
This session was recorded live on October 27, 2022 by the New York Wine & Grape Foundation.
