Escentric Molecules is the company founded by Geza Schoen and famous for Molecule 01 based on the Iso E Super molecule that is traditionally used as a perfume ingredient.
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"When perfumer Geza Schoen first smelt Iso E Super in isolation, something clicked. “I realised that the common denominator in all the fragrances I liked was that they contained a large dose of it. Iso E Super is highly unusual. You can never get enough of it. One sniff and you want the whole bottle. It’s like a drug.”
Schoen began to experiment, creating fragrances that contained Iso E Super in unheard-of proportions. One night he went further. Heading out for a drink with a friend, he suggested they spritz on nothing but the aroma-molecule itself.
The effect was immediate. No sooner had they sat down at a bar, than a woman came up to ask about their fragrance. As Schoen talked with her, it became clear that the connection between the fragrances she liked was also a large dose of Iso E Super. Schoen realised he was on to something. His proposal was bold. He would create two fragrances in homage to this enigmatic attractant."
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Disclaimer
I feature products I choose. I am not a fragrance or beauty professional just an enthusiast.
The products I use in these videos are either purchased by free samples I've been given as a consumer.
If I am ever sent a product to review by a company which I will always disclose this.
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