In 2022, brands spent nearly $10 billion on TikTok ads.
Why? Because platforms like TikTok offer small, real-world businesses a unique opportunity to leverage partnerships with creators to drive traffic and generate millions in revenue.
On the a16z podcast, Olivia Moore, a16z Consumer Partner, discusses recent trends in growth marketing and how TikTok has enabled small businesses across the world to effectively market their products.
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