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The future looks bright for growth in the global construction industry, and manufacturers and distributors serving the sector with modern, digital B2B customer experiences are well positioned to reap the rewards.
Watch leaders from USG and Shift7 Digital as they discuss customer personas in the building products sector, how USG has approached serving them through unique digital self-service experiences, and discover what these leaders see as next for the industry.
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USG is a manufacturer of drywall and building products, and has executed an extensive digital transformation over several years, achieving a Digitally 'Gifted' rating by Gartner in the Industrial Manufacturers industry.
Shift7 Digital, a digital agency exclusively serving manufacturers and distributors, has been a long time partner to USG as well as other brands in the construction products industry including Soprema, Kohler, Andersen Windows and more.
